This Issue:

Who Are We?

Do you wear high-pants?

Watermark Digital Art

Creative Corner :

Corporate Partners

Luxury Accommodation

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Before

After



The logo above is for a branch of the Australian Catholic University.

High-pants were in fashion in the 1930’s… they were pants with a really high waist band. They were what made grandpa look out of fashion! Is your visual identity an equivalent to high-pants?

Keeping your image fresh
Whether it’s a new spin on an old logo or a whole new corporate image, keeping your visual identity up-to-date is important if you want to catch the attention of prospective clients.

You only have a few seconds to make an impression
These days everyone has less time. We are all bombarded with lots of information. To attract attention it helps to look contemporary and professional. If your website looks out-of-date, you run the risk of potential clients thinking your product or service is out-of-date as well.

So what is “fresh” anyway?
It helps to have a look at websites and brochures you like, and those you don’t. Ask yourself why they do and don’t work… take note of colours, layout and photography. This will help you when you are ready to take the plunge, relinquish your high-pants, and update the look and feel of your image.

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Designer: Kim Percy
Finished Art: Shanti Portia
Art Direction : Morgan Williams

Brief:
To create a new Corporate Identity for Zenith Directors that relates to parent company Vogel Percy.

“It needs to be superb, appeal to elite clientele and connect with the current Vogel Percy style”...more

Inspiration:
Designscope first turned to the current VP logo for inspiration and a starting point.

"We used shapes derived from the top of the intertwined circles, which gave it a suggestion of wings....this logo becomes the crest of a wave." ...more

Outcome:
Through our previous work with VPC on their visual identity we had developed a good knowledge of their business. This allowed us to create design in alignment to their core objectives...more

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Designer: Chrissie Smith
Web construction: Shanti Portia
Photography: Anthony Scibelli

Watermark is an exhibition of digital photographic images exploring the allegory of water by Kim Percy. Swirling dark lines and strong colour define the abstract images; Watermark speaks to the unconscious daydreamer in all of us. Kims' background as a fine artist combined with design skills have resulted in a body of strong unique photographic work.

Where: Pantechnicon Gallery
When: 8 September to October 3 2005
Visit: www.kimpercy.com to see more of kim's work.